One guest. One hour. Three cameras. Every guest answers the same question: what makes you sad?
One hour. One seat. One question.
David Sugarman sits down with one guest for about an hour. Public figures and people nobody has heard of get the same chair, the same hour and the same question, because everyone is human and everyone has made mistakes.
It goes live on YouTube first and the clips run on Instagram. Every guest leaves with the edited episode and the clips, to keep and to post.
Take the seat, or back the show.
Sit in the Seat
Entrepreneurs, public figures, and everyday people with a real story. You fill in the short form, Cameron Jehl reads it, and if it is a fit the next step is a twenty minute call. The real questions happen on camera. You leave with the finished episode and a set of vertical clips, at least six of them, to run on your own channels.
Apply to be a guest → 02 / BrandsPartner With Us
A read in the episode, product integrations, and branded segments built to sit inside the conversation instead of interrupting it. If your brand belongs in this room, tell us what you are trying to do.
Partner with us →Where the show is right now.
Episode one is shot
Dr. Glenn Toby sat down with David in Miami on three cameras. It goes live October 15.
A room built for it
Shot in Miami on cinema cameras and broadcast mics. Our own studio in Wynwood is being finished now.
A host who has answered the question
David started on Wall Street in 1995, lost everything, and came back. He is not asking you to go anywhere he has not already been.
What makes you sad?
It is a hard question. That is the point. This show is about the emotion underneath the story.
The guests.
Public figures and everyday people with a real story. Same seat, same hour, same question.
Episode one. Dr. Glenn Toby with David Sugarman, shot in Miami. Live October 15.
The first episode is in the can.
Episode one · October 15
Episode one · Dr. Glenn Toby · shot in Miami
David "Sugar" Sugarman
He started with a GED and talked his way onto Wall Street in 1995. He left it to build his own thing in Miami, lost it, and came back.
He has already done the opening up, which is why he knows how to pull it out of you.
Think you belong in the seat?
Apply in two minutes. If it is a fit, the next step is a twenty minute call with Cameron Jehl, our producer.