One hour. One seat. One question.
An interview show from Miami, built on the question nobody asks: what makes you sad?
Two minutes. Nothing is charged to apply.
Why do you want to sit down?
What is Sugar in the Raw?
- One guest and David, side by side, in conversation
- About an hour, with no script
- One question for everyone: what makes you sad?
- Filmed in Miami on cinema cameras
- Everyday people and names you know, in the same seat
- Every application read by a person, answered in three business days
Meet the host.
The chair across from yours.
Thirty years from Wall Street to Miami. Now he asks the question nobody asks.
A seat for every story,
whoever you are.
How it works.
From two minutes to one hour.
- 1Apply
About two minutes. Tell us who you are and the story you would bring.
- 2Cameron reads it
Every application, himself. A reply within three business days, yes or no.
- 3A 20 minute Zoom
Camera on. Cameron asks about your story, answers your questions, and you settle the date.
- 4The hour
You and David in Miami, about an hour. It always gets to the question.
Think you belong in the seat?
Applications are open. Cameron reads every application himself.
Why one question?
Most shows are built around a subject: money, business, fitness. This one is built around a question almost nobody gets asked out loud. Parents don't ask their kids. Friends don't ask each other. David asks every guest, and waits for the answer.
About the show
What the show is for.
“Every guest answers the same question: what makes you sad? It is a hard question. That is the point.”
“David and the guest, together on the couch or at the table, in conversation. Not a panel, not a monologue to a camera.”
“The same seat, the same hour and the same question go to everyone. Nothing changes depending on who walks in.”
“Public figures and everyday people with a real story, one seat apart. The story matters, not the status.”
“You should finish an episode feeling less alone than you started it, and want to say your own version out loud.”
Choose a question to see where it goes.
The question every guest gets. It is hard to answer. That is the point.
Apply to answer itStay close to the show.
New guests and the questions they answered. One email now and then, nothing else.
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Frequently asked questions
The show
What is Sugar in the Raw?
An interview show filmed in Miami. David Sugarman sits down with one guest for about an hour and asks the question almost nobody gets asked out loud: what makes you sad?
Who is David Sugarman?
The host. Thirty years from a Manhattan bullpen to Miami, from trading floors to locker rooms. On the show he sits down with one guest and follows the story.
Who sits down?
Everyday people and names you know, in the same seat. Business owners, line cooks, parents, athletes, people starting over.
Where is it filmed?
In Miami, on cinema cameras.
Applying
How do I apply?
Start with the question at the top of this page, why you want to sit down, and finish the application in about two minutes.
What happens after I apply?
Cameron reads every application himself and replies within three business days, yes or no. If it is a fit, the next step is a 20 minute Zoom. No booking links, no schedulers.
Is there a cost to be a guest?
Most guests book a paid seat, and some sit down at no cost. Either way, the date and the number get settled on the Zoom with Cameron, before anything is booked. Nothing is ever charged through this site and there is no deposit to apply.
Do I need to be famous?
No. Everyone gets the same seat, the same hour and the same question.